The Head and the Heart is a political podcast which addresses not just the decisions that we all make when it comes to our politics, but why we make those decisions. It is a forum for people to hear how we are persuaded, and, in some cases, how we are manipulated. The Head and the Heart is hosted by two people who come to politics from very different perspectives. Ed Borgato has been in the investment management business for three decades. His entire career has been based on identifying and avoiding biases as an active part of decision making. Perry Rogers has spent his entire career in business and sports marketing, focused on how to persuade someone to insert their biases when it came time to making a decision. Together, these two will interview thought leaders and politicians. Their hope is that they and their listeners will gain a deeper understanding of how the American political parties cultivate and rely on your deep and undying loyalty, and how, when that occurs, the strength of your own voice is weakened.